BA Product Design
Amy Sargant
I have a thoughtful and deliberate approach to design and like to take my time to thoroughly research and analyse a problem before designing a well-considered solution. I have developed a reflective and methodical process which I will continue and apply in my future design career.
Spark
Spark offers a unique and engaging solution for businesses wanting to brighten their employee's workdays, boost productivity, and enhance their digital life with joy. Through thoughtful interactions with personalised virtual and customisable desk companions, Spark encourages users to pause, reflect, and find delight in the everyday.
These small moments of happiness can have a profound impact on overall well-being and productivity. Spark provides the opportunity for users to construct their very own virtual companion, tailoring it to their personality, interests, and aspirations. Beyond just a virtual companion, Spark also allows users to personalise their workspace, syncing a physical companion to the digital world they have created.
Whether users need a gentle reminder, a source of information, or simply a touch of whimsy, Spark offers a fun, interactive way for users to connect with their colleagues adding an element of interplay to their day-to-day.
Müller Fridge
The Müller Fridge is designed to enhance the shopping experience for its customers, especially those who love or want to try Müller Corner. Placed conveniently near store entrances, alongside grab-and-go sections, its distinct Müller red colour and bold design subtly reinforce brand identity. Offering customization options, consumers can ?Build Their Own Corner? by mixing and matching yoghurt bases with crunchy or fruity corners in the tray provided. With the added extra of a Müller Corner Spoon, consumers have the opportunity to grab one if needed. The Müller Corner Spoon is designed to fit perfectly into corner pots, ensuring a satisfying snack.
This solution addresses the brief "How might we design a personal purchasing experience that makes Müller?s core ranges more desirable and accessible as an on-the-go snack" by tackling three key problems: visibility, practicality, and variety.