This project was initially chosen due to my own personal passion for the sport; knowing the community gave me an initial view of the sport and where the project could potentially go. Golf has historically been known to be associated with elitism and exclusivity, which has led to the community having an older average age than most other sports and prevented golf from expanding into a younger demographic. Causing a divide between the community, creating an opportunity to produce a product that will unify members on and off the course, as well as encouraging new members to feel a sense of comfort when joining a golf club. As the aim of the project was to produce something for the community, establishing a user-centred focus was key to creating a successful final design. Speaking to the prospected consumers throughout aided the decision-making process for all major choices, keeping the community at the centre of every decision. Designing an app that can solve these issues seemed to be the most fitting area of opportunity; with a host of in-app features such as ‘Custom Leagues’, ‘Knock-Out-Cup’ & ‘Group Chats’ that are designed to encourage socialisation and create an improved environment for the community.