The increase in the cost of living within the UK means that furnishing a modern interior has become very expensive. There are limited high quality upholstered products for mid-price points within the market due to high cost of manufacturing. Minimalistic, wabi-sabi is a growing trend however products of this style are either very expensive or too abstract for the average home.

The design language of this flowing curved chair was to embody an aura of elegance, sophistication, and perceived luxury, seamlessly blending form and function to create a visually striking piece, oozing elegance.

Perceived luxury goes beyond material wealth, combining design finesse, attention to detail, and consumer perception. Unlike traditional luxury, which relies on high production costs for exclusivity, perceived luxury achieves high-end aesthetics while prioritizing low-cost manufacturing. Aesthetic decisions aimed at cultivating user emotions such as confidence, relaxation, and power. By creating an elegant and sophisticated product within a budget, an illusion of opulence that appeals to consumers seeking both style and affordability, can be provided. Perceived luxury presents items as sumptuous indulgences, showing that sophistication doesn't always come with a hefty price tag.